IM TYPE SEOUL

A must-visit K-beauty destination for AI skin analysis, personal color, and clinically matched skincare

Located in the center of Dongdaemun’s design, fashion, and exhibition district, IM TYPE SEOUL is more than a beauty store. It is a K-beauty destination built around one idea: start with your skin, then shop with confidence. If K-beauty shopping is part of your Seoul itinerary, this is the place to visit first.

Backed by Global Medical Research Center, IM TYPE SEOUL offers free, walk-in AI skin analysis and personal color services powered by clinical data. As soon as you step inside, a kiosk-guided scan captures your skin and identifies your current skin type with precision. Even with makeup on, a specialized camera analyzes beneath the surface to reveal your skin’s condition, key characteristics, and the care direction that fits it best.

When AI skin analysis becomes your shopping benchmark

Most people buy skincare based on trends, advertising, or packaging. At IM TYPE SEOUL, the process works differently. Your skin is assessed first, and your care priorities are mapped out from there.
That means moving beyond broad questions like “Is my skin dry?” and getting a result grounded in 90 clinically defined skin types. Instead of guessing, you get a clearer sense of what your skin needs most and where to focus first.

IM TYPE does not make shopping more complicated. It makes it easier.
It does not narrow what you can buy. It narrows the uncertainty that usually comes with choosing.
That shift changes everything. Even first-time K-beauty shoppers can move through the store with direction, not hesitation.

Clinically verified products match your skin type

At IM TYPE, only products backed by clinical testing reports are selected for the store. Products do not make it onto the shelf simply because they are popular or trending.
Because each product is viewed through the lens of your skin analysis, you are not choosing what only looks appealing at first glance. You are choosing what makes sense for your actual skin type.

That clarity is one of IM TYPE’s biggest strengths.
In a K-beauty market crowded with brands, categories, and claims, checking your skin first and narrowing your options brings a level of confidence that most shoppers do not expect. It is especially valuable if Korean skincare is new to you, or if you want to avoid impulse buying while traveling.

Personal color that changes how your face comes alive

IM TYPE goes beyond skincare. With personal color analysis, you can see which tones work best with your skin tone, facial features, and overall presence, then connect those results to makeup, fashion, accessories, and even fragrance.
What makes this different is that it goes far beyond simply labeling someone as “warm” or “cool.”
Anyone who has tried personal color analysis knows the difference immediately. The same lip color can make one face look fresh and refined, while making another look tired. At IM TYPE, you see that difference for yourself.

Rather than relying on subjective reactions like “this looks nice,” the analysis is built around tone, saturation, contrast, and overall balance. It helps define the color range that brings out your features across makeup, clothing, accessories, and hair color.
For travelers, that makes the experience especially useful. Instead of buying a shade just because it looks pretty on display, you can shop within a range that flatters you.

Personal Color Programs

• Discover Course | 15 min | KRW 39,000

• Refine Course | 30 min | KRW 69,000

• Signature Course | 50 min | KRW 99,000

If you want a quick but meaningful session, the 30-minute course is a strong choice. If you want a more detailed consultation that also sharpens your makeup direction, the 50-minute course is worth it. In Korea, where color cosmetics come in endless variations, having a clear point of reference makes shopping faster, easier, and much more rewarding.

There is also a special benefit for visitors who purchase KRW 100,000 or more in products. With the coupon below, you can enjoy a complimentary 15-minute personal color session. This offer is available to pre-booked visitors and is scheduled before 3:00 PM.

If your travel dates are already set, booking ahead is recommended. Even a short session can give you a strong sense of which tones work in your favor and help you avoid costly trial and error later.

A seamless stop inside DDP

IM TYPE SEOUL is located on the 1st floor of DDP Design Lab, Showroom Pop-up Zone, making it an easy stop along your route through exhibitions, design shops, and Dongdaemun fashion shopping. Seeing a lot of cosmetics while traveling is one thing. Choosing what truly works for you is something else entirely.

IM TYPE SEOUL makes that difference visible.
It is not a place built for rushed shopping. It is a place to pause, get clear on your skin, and shop with a stronger sense of direction. That is why visitors leave with more than products. They leave with a sharper sense of what suits them.

❤️ Free AI Skin Analysis (No Reservation Needed)
Daily: 10:00 AM - 6:40 PM
Search “IM TYPE SEOUL” on Google Maps.

❤️ Personal Color Analysis
Open :Thu–Mon 10:00 AM–6:20 PM
Closed: Tue & Wed

⭐️Reservations via Instagram DM @imtype_official or search IM TYPE on Naver Map

⭐️Walk-ins may be available. Please ask the IM TYPE Seoul team.