Lotte Duty Free World Tower

■ Beneath the 555m tower: Seoul's highest duty-free experience

When it expanded in 2017, Lotte Duty Free World Tower opened as South Korea's largest downtown duty-free shop. Nestled within the iconic Lotte World Tower complex, it is the only place where you can shop right in the middle of Seoul's stunning skyline. Combining a high-rise observatory, luxury hotels, and a theme park all in one vibrant destination, it offers a truly unique travel and shopping experience unlike anywhere else in the city.

■ Gangnam's premier shopping destination

Spanning the 8th and 9th floors of Lotte World Mall, the World Tower branch provides a spacious and comfortable shopping environment. Open daily from 9:30 AM to 8:00 PM, it features everything from world-class luxury boutiques like Hermès, Chanel, Cartier, and Tiffany & Co. to fine jewelry, watches, fashion accessories, cosmetics, fragrances, and globally beloved K-beauty brands. Take your time wandering through the well-designed aisles to find that special treat for yourself or the perfect gift for someone back home.

■ Exclusive Wow Korea Service perk: Save up to $132 + ₩20,000 at Lotte Duty Free (when using all benefits)

Simply download your coupon from the Wow Korea Service and present it in-store to enjoy special discounts on everything from luxury designer brands to trending K-beauty essentials. These coupons are valid across all four downtown Lotte Duty Free branches in Seoul (Myeongdong), Jamsil, Busan, and Jeju.

※ You can also long-press and save the coupon image to your phone. To redeem your benefits, simply visit the Service Desk with your saved coupon image and passport.

※ GOLD Membership and LDF PAY must be registered and issued at the Service Desk before use.

1. ※ GOLD Membership and LDF PAY must be registered and issued at the Service Desk before use.
2. Shopping Support Fund: PRE LDF PAY ₩20,000 (₩10,000 for all categories + ₩10,000 for cosmetics / valid on purchases of $50 or more per category)
3. Tiered Purchase Discounts: Save $12, $24, $36, or $60 when you spend $100, $200, $300, or $500, respectively

■ Expansive space, relaxed shopping

■ The Fun Doesn't Stop When the Shopping Ends: Exploring Jamsil

The magic of the World Tower branch goes way beyond retail therapy. Spend your afternoon browsing the duty-free shop at a leisurely pace, then head out for a relaxing stroll around Seokchon Lake right next door as the sun starts to set. Wrap up your day by heading up to Seoul Sky, the observation deck on floors 117 to 123 of Lotte World Tower, to take in breathtaking panoramic night views of Seoul from 500 meters up. Traveling with kids? A day out at Lotte World theme park or the Lotte World Aquarium makes for an unforgettable addition to your itinerary. Everything is conveniently located near Jamsil Station (Subway Lines 2 and 8), making it super easy to mix and match activities to suit your travel style.

🌏 Who is this exclusive offer for?

This promotion is specially designed for international travelers visiting Korea from all over the world, including China, Taiwan, Japan, Southeast Asia, the Americas, Europe, and the Middle East.