Lotte Duty Free Myeongdong Main Store

■ Where Korea’s Duty-Free Shopping Began

Opening its doors in Sogong-dong, Seoul, in 1980, LOTTE Duty Free Myeongdong Main Store is both the brand’s very first location and its iconic flagship store to this day. It set the standard for luxury shopping in Asia by becoming the world’s first duty-free retail venue to bring Louis Vuitton, Hermès, and Chanel together under one roof. It was also the first to introduce standalone brand boutiques in a duty-free environment. Far beyond a simple duty-free shop, it is a living landmark of Korea’s luxury retail history.

■ From High-End Luxury to K-Beauty Favorites

Located in the heart of Seoul between Myeongdong and Euljiro, LOTTE Duty Free Myeongdong Main Store spans four floors (9th through 12th) inside the main LOTTE Department Store. Open daily from 9:30 AM to 8:00 PM, each floor offers a distinct experience: global luxury fashion boutiques, fine jewelry and timepieces, accessories, fragrances, cosmetics, and the hugely popular K-beauty essentials. Take your time strolling through each level to discover special treats for yourself and thoughtful gifts for loved ones.

■ Exclusive WOW KOREA Offer: Save up to $132 + ₩20,000 at LOTTE Duty Free (When all benefits are applied)

Simply grab your coupon from WOW KOREA and present it in-store to enjoy special savings on everything from world-renowned luxury labels to top-trending K-beauty items.
WOW KOREA coupons are valid at all four downtown LOTTE Duty Free branches: Myeongdong, World Tower (Jamsil), Busan, and Jeju.

※ You can also save the coupon image (long-press to save) and present the saved image along with your passport at the Service Desk to claim your benefits.

※ Please note: GOLD Membership and LDF PAY must be issued at the Service Desk prior to use.

1. GOLD Membership (Up to 15% off, select items excluded)
2. ₩20,000 Shopping Allowance PRE LDF PAY (₩10,000 for all categories + ₩10,000 for cosmetics / Valid on purchases over $50 each)
3. Tiered discount coupons ($12 / $24 / $36 / $60 off for purchases over $100 / $200 / $300 / $500)

■ Discover Something New on Every Floor: Myeongdong Main Store

■ The Perfect Stop for Your Myeongdong Travel Itinerary

Located right in the heart of Seoul's premier shopping and tourism district, our Myeongdong Main Store fits effortlessly into your daily travel plans. Drop in naturally after enjoying Myeongdong's vibrant street food and boutique shopping. With top attractions like Namdaemun Market, Namsan Seoul Tower, and Cheonggyecheon Stream just minutes away, you can spend a relaxed afternoon shopping duty-free before taking in the gorgeous night views along Myeongdong and Namsan.

🌏 Who is this offer for?

This promotion offers exclusive perks for international travelers visiting Korea from all over the world, including China, Taiwan, Japan, Southeast Asia, the Americas, Europe, and the Middle East.