2026 Seoul Travel Week Guide | K-Beauty, K-Food & K-Pop Experiences for Foreign Visitors: Schedule & How to Book

Visiting Seoul in mid-November? Here is a special event you won't want to miss! The Seoul Metropolitan Government is hosting "2026 Seoul Travel Week"—an exclusive cultural program designed specifically for foreign tourists (listed as "Seoul K-Content Week" on their official site). From Saturday, November 14 to Friday, November 20, you can experience K-beauty makeup workshops, K-food cooking classes, traditional crafts, and K-pop random play dances—either completely free or for just 5,000 KRW.

Keep in mind that spot availability for each session is quite limited, and registration already opened on Thursday, November 5 at 2:00 PM KST. Since bookings are first-come, first-served, popular sessions can fill up fast—so be sure to check the official website right away to claim any remaining seats!

This guide was created based on the official event schedule and program announcements available on seoulkcontent.com.

1. Seoul Travel Week at a Glance

When: Saturday, November 14 – Friday, November 20, 2026

Where: Gocheok Sky Dome, Bukchon, Yongsan, Gangnam, DDP, and other key locations

Eligibility: Exclusively for non-Korean international visitors. Please make sure to bring your passport or a valid ID proving your foreign nationality.

Language: Programs are conducted in Korean with English interpretation provided.

• Nov 14 (Sat) – Nov 15 (Sun): Seoul Tourism Promotional Booth at Gocheok Sky Dome
• Nov 16 (Mon) 14:00: K-Craft Workshop (Free, 16 participants)
• Nov 17 (Tue) 14:00 / 16:00: K-Beauty Makeup Class (5,000 KRW, 8 participants per session)
• Nov 18 (Wed) 14:00–15:20: Guided Docent Tour with an Actor (16 participants)
• Nov 18 (Wed) 17:30–19:30: Night City Photo Shoot (5,000 KRW, 6 participants per 30-min slot)
• Nov 19 (Thu) 11:00: K-Food Cooking Class (5,000 KRW, 8 participants)
• Nov 20 (Fri) 14:00 / 15:00: Taekwondo Performance, K-Pop Dance Class & Random Play Dance (Free, 100 participants)

2. How to Register

① Select by Date on the Official Website

1. Head to seoulkcontent.com, select your date (Nov 16–Nov 20), and pick the program you want to join.
2. Fill in your name, nationality, date of birth, contact number in Korea (or Instagram handle), and email address, then accept the terms.
3. For paid programs, complete the checkout process. Guest checkout is available, so you don't need to create an account.
4. Check your confirmation email and double-check the meeting time and spot.

Pro Tip: Having payment issues? You can reach out via their official Instagram (@seoul_kcontent) or email (seoul_kcontents@harrie.com). Customer service is also available at +82-10-7932-7976.

Good to Know: If your plans change, please cancel in advance. Failing to show up after receiving a confirmation email counts as a no-show, which may limit your ability to join future events. Please arrive at the meeting spot at least 10 minutes before the start time. Note that photos and videos may be taken during the event.

3. Nov 14–15: Promo Booth at Gocheok Sky Dome

During the first weekend, a Seoul tourism promo booth will open at Gocheok Sky Dome, coinciding with the Melon Music Awards (MMA 2026). Enjoy interactive experiences like 'Soul Spot' (exploring K-content filming locations via AR), an AI photo booth, Seoul trivia quizzes, and fun prize giveaways!

Getting There: Take Subway Line 1 to Guil Station and leave via Exit 2. It's about a 3-minute walk.

Registration: This booth is not listed on the main online booking system. Check official channels for operating hours and to confirm if access requires an MMA concert ticket.

4. Nov 16: Craft Your Own Traditional Souvenir in Bukchon

① Traditional K-Craft Workshop

Craft your own traditional Korean souvenirs—a norigae tassel ornament and a hand mirror decorated with classic motifs—in Bukchon's iconic Hanok village. It's the perfect personalized keepsake to remember your trip!

When & Where: Monday, Nov. 16 at 2:00 PM | Bukchon Traditional Craft Experience Center (24-5 Bukchon-ro 12-gil, Jongno-gu, Seoul)

Getting There: A 12-minute walk from Exit 2 of Anguk Station (Subway Line 3).

Admission: Free (Cap: 16 participants)

5. Nov 17: K-Beauty Class at Amorepacific HQ

① K-Beauty Makeup Class

Explore the latest K-beauty trends with Amorepacific and learn authentic Korean makeup tips directly from beauty pros in this hands-on class.

When & Where: Tuesday, Nov. 17 at 2:00 PM & 4:00 PM | Amorepacific Headquarters (100 Hangang-daero, Yongsan-gu, Seoul)

Getting there: The nearest station is Sinyongsan Station on Subway Line 4.

Booking: 5,000 KRW, limited to 8 participants per session (16 total).

6. Nov 18: DDP Docent Tour & Night Photo Session

① Guided Docent Tour with an Actor

Stroll around DDP with actor Nam Jungwoo to discover iconic K-drama and K-pop filming locations while listening to behind-the-scenes stories.

When & Where: Wednesday, November 18, 2:00 PM – 3:20 PM at DDP (281 Eulji-ro, Jung-gu, Seoul)

Booking: Limited to 16 participants. Please note that while the booking page lists the fee as 5,000 KRW, the program detail page marks it as free. Be sure to check the final amount displayed on the screen when signing up.

② Night City Photo Session

Join a professional photographer at DDP's best night-view spots to capture memorable photos of Seoul after dark.

When & Where: Wednesday, November 18 (Sessions at 5:30 PM, 6:00 PM, 6:30 PM, 7:00 PM, and 7:30 PM) at DDP

Getting there: Head out of Exit 1 at Dongdaemun History & Culture Park Station to arrive right at DDP Oullim Square.

Tickets: ₩5,000 | Capacity: 6 spots per session (30 total).

7. Nov 19: Ottogi K-Food Cooking Class

① O'Kitchen Studio Cooking Class

Learn to whip up simple Korean dishes with Ottogi and enjoy your delicious creations on the spot.

When & Where: Thursday, Nov 19 at 11:00 AM | O'Kitchen Studio (4F Ham House, 23 Bongeunsa-ro 51-gil, Gangnam-gu, Seoul)

Getting there: Directions aren't listed in the official guide, so please plug the address into your navigation app.

Tickets: ₩5,000 | Capped at just 8 participants, making it one of the most intimate sessions.

Pro-tip: If you have any food allergies or dietary restrictions, please notify the organizers in advance. The menu and ingredients are subject to change.

8. Nov 20: Grand Finale at DDP Oullim Square

① Taekwondo Performance & K-Pop Random Play Dance

The festival wraps up on its final day with a special Taekwondo demonstration, followed by a live K-Pop dance class and a random play dance session. Jump right in whenever your favorite song comes on, and pick up key choreography on the spot!

When & Where: Friday, Nov. 20 (2:00 PM Taekwondo Performance; 3:00 PM Dance Class & Random Play Dance) at DDP Oullim Square

Admission: Free (capped at 100 spots)

Pro Tip: Since this takes place outdoors in an open plaza, comfortable clothing and sneakers are a must. Keep an eye on official channels for any weather-related schedule changes.

9. More Events Happening Around the Same Time

① Namsan Palgak Club

On Saturday, Nov. 14, head up Namsan Mountain for 'Palgak Club,' a silent DJ headphone party held right in front of Palgakjeong Pavilion near N Seoul Tower. Two sessions are available: 5:30 PM–7:00 PM and 7:30 PM–9:00 PM, capped at 300 participants per slot. A 5,000 KRW deposit is required, which is refunded once your participation is confirmed. Check namsannightfestival.com for booking details, or call 070-5226-0759 to verify booking availability for international visitors.

② Stay Near Subway Line 4 for Ultimate Convenience

Both Dongdaemun History & Culture Park Station (home to DDP) and Sinyongsan Station (Amorepacific HQ) sit directly on Line 4. Staying around Myeongdong or Dongdaemun makes getting around a breeze with direct, transfer-free rides.

10. Insider Tips for Seoul Travel Week

• Be sure to bring your physical passport or a valid ID proving foreign nationality.
• Enter an email address you check frequently, as all booking confirmations will be sent there.
• Seoul's temperature swings significantly between day and night in November. Layering your clothes is key to staying comfortable.

11. Make Your Trip Seamless with WOWKOREA SERVICE

While registration for Seoul Travel Week programs must be done through the official site, WOWKOREA SERVICE has you covered for everything else. Book a Private Van transfer between the airport and your accommodation to travel effortlessly, even with heavy luggage.

After a day of exploring, relax back at your hotel and order authentic local dishes using Food Delivery, or get snacks and beverages delivered right to your door with Mart Delivery. Be sure to visit the WOW Special coupon page to grab exclusive discounts.

To make the most of your time in Seoul, check out popular travel passes and activities under Ticket & Activities, including the 'Discover Seoul Pass Mobile', 'WOWPASS', and the Han River 'SEOUL CRUISE'.

Schedules and capacity are subject to change based on weather conditions and organizer circumstances, so please check the official website (seoulkcontent.com) and official Instagram page before attending.